Marketing_Mix


 * __Marketing Mix__**

Currently our target market reflects most of upper-middle class and middle-aged citizens living in Canada and US, who builds on common interest of the horse racing industry(OnTrack Network). We hope through this community, we can make a better opportunity for better customer relations and potential future clients. Our services include TV production, VIP race graphic, OTB in a box, Video streaming, Ephoto, video replay with TV production being our primary revenue, prices range from $ 2000 – 3000 an hour for on-air time (Telephoto).

In 2011, we are currently developing a marketing scheme which helps us develop our customer relations, as well as developing a broader market. Our plan is to use the advantages for current technology and social networking to better our existing client and potential client. Furthermore, is the incorporation for better participation through the uses of these social networks, interactive brochures, Youtube promotion video, and blogging. Finally, is the uses of peer-to-peer community and predictive modeling to improve help us develop this new relationship with our customers and hope to create a better image for all our clients. These include the incorporation of viral marketing, online community forums, blogging, surveying and a rating scheme. This new scheme will not only reflect on the development of our own business, but benefits the horse racing industry as a whole.

References

1. "Telephoto Services." Telephoto. Telephoto, 2008. Web. 29 Mar 2011. < [] >. 2. " Demographic profile of active horse racing fans (18+)." ONTrack Network. ONTrack Network, 2008. Web. 29 Mar 2011. < [] >.