Vince+with+references

Im not sure if i did this right, so let me know if you want me to change something - Vince

**__Mission statement __**

 “ONTrack Media & Entertainment provides innovative entertainment solutions through quality production, repackaging, repurposing and licensing of horse racing content, which assists our racing customers in maximizing the value of their digital assets while ensuring the best in-stadium/at-home entertainment experience for the betting public” [telephoto]

**__Company Background __**

 ONTrack media and entertainment is North America’s leader in premier multinational, multimedia sports and Entertainment Company which specializes in horse racing. ONTrack has over 60 years of excellence in the horse racing industry, with portfolio of racing assets including Telephoto, ONTrack 365 and ONTrack Network. Our company services have produced over 33,000 in live horse racing game, and has provided over 10,000 photo finishes of 25% of horse race in North America. [ontrack network]

 As of August 2010, ONTrack Media and Entertainment ONTrack purchased the assets of Telephoto, which was a court ordered and managed receivership process of Telephoto Technologies Inc. and includes the purchase of customer contracts, intellectual property, television production equipment, network operations infrastructure, and other assets. Newly promoted Chief Operating Officer, Lana Taylor noted, “We are excited about the prospects going forward, especially in the Media division as we continue to grow advertising revenues over the ONTrack Network and share them with our track members.” Our headquarters are currently located in Mississauga, Ontario and is networked to hundreds of horse tracks across North America. [standardbred-canada]


 * __ Marketing Mix __**

Currently our target market reflects most of upper-middle class and middle-aged citizens living in Canada and US, who builds on common interest of the horse racing industry. - [ontrack network] We hope through this community, we can make a better opportunity for better customer relations and potential future clients. Our services include TV production, VIP race graphic, OTB in a box, Video streaming, Ephoto, video replay; [telephoto] with TV production being our primary revenue, prices range from $ 2000 – 3000 an hour for on-air time.

In 2011, we are currently developing a marketing scheme which helps us develop our customer relations, as well as developing a broader market. Our plan is to use the advantages for current technology and social networking to better our existing client and potential client. Furthermore, is the incorporation for better participation through the uses of these social networks, interactive brochures, Youtube promotion video, and blogging. Finally, is the uses of peer-to-peer community and predictive modeling to improve help us develop this new relationship with our customers and hope to create a better image for all our clients. These include the incorporation of viral marketing, online community forums, blogging, surveying and a rating scheme. This new scheme will not only reflect on the development of our own business, but benefits the horse racing industry as a whole.

References


 * 1) "Telephoto Services." //Telephoto//. Telephoto, 2008. Web. 29 Mar 2011. .
 * 2) "ONTrack Purchases Assets Of TelePhoto."//Standardbred Canada//. Standardbred Canada, 2008. Web. 29 Mar 2011. .
 * 3) "ONTrack is impact!." //ONTrack Network//. ONTrack Network, 2008. Web. 29 Mar 2011. .
 * 4) "Mission Statement." //Telephot//. Telephoto, 2010. Web. 29 Mar 2011. .
 * 5) " Demographic profile of active horse racing fans (18+)." //ONTrack Network//. ONTrack Network, 2008. Web. 29 Mar 2011. .